KAMPALA, Uganda – In a resounding endorsement of her years of dedicated storytelling, Ugandan tourism luminary Zakia Lucky has been nominated for the prestigious title of Sustainable Tourism Journalist of the Year at the upcoming Ekkula Sustainable Tourism Awards. This nomination shines a spotlight not only on her individual excellence but also on the power of authentic, locally-led narrative in shaping the future of Uganda’s tourism industry.

The nomination recognizes a career defined by a profound commitment to going beyond the postcard image. Zakia has consistently devoted her platform to unearthing and reporting the true, multifaceted stories of Uganda; her people, her landscapes, and her cultural heritage. In an era where tourism reporting can often skim the surface, her work is distinguished by its depth, integrity, and unwavering mission to ensure Uganda is portrayed correctly and respectfully on the global stage.

A Multifaceted Advocate for The Pearl of Africa
Zakia Lucky is far more than a journalist; she is a multi-hyphenate force for Ugandan tourism. Her journey in the spotlight began with a crown, as she was crowned Miss Tourism Uganda 2019. In this role, she was not just a figurehead but the pioneering “Let The Pearl Shine” Ambassador, a title she embodied by traveling across the country, promoting hidden gems, and becoming a face of the nation’s vibrant potential.

Leveraging the platform from her pageantry success, she seamlessly transitioned into becoming an award-winning tourism influencer and journalist. Through compelling written work, vibrant social media content, and on-the-ground reporting, she has carved a niche as a trusted voice. Her reports are known for their meticulous attention to detail, whether she’s documenting the majestic gorilla treks in Bwindi, the thrilling white-water rafting on the Nile, or the serene beauty of Ssese Islands.

A Legacy of Empowerment and Correct Representation
What truly sets Zakia apart is her deep-seated passion for mentorship and community. She actively invests in the next generation of tourism professionals, regularly supporting young people by guiding them on how tourism events and destinations thrive. She demystifies the industry, offering insights into hospitality, tour operations, and destination marketing, ensuring that local talent is equipped to lead and benefit from the sector’s growth.

Her support for various tourism ventures across the country has made her a beloved and respected figure within the industry. She is often seen championing small and medium enterprises, from community-based lodges to local artisan collaborations, ensuring that the benefits of tourism are widely distributed.
Your Vote Can Crown The Effort
The Ekkula Sustainable Tourism Awards are a pinnacle of recognition for sustainable practices in the Ugandan tourism sector. Zakia’s nomination in the journalistic category is a testament to her success in aligning compelling storytelling with the core principles of sustainability; environmental conservation, socio-economic development, and cultural preservation.

As the awards ceremony approaches, a public voting component is underway, offering a chance for Ugandans and supporters worldwide to rally behind one of their strongest advocates.
To support Zakia Lucky on this prestigious journey, you can cast your vote via the following link.
Every vote is a affirmation of the importance of authentic storytelling and a celebration of a Ugandan voice who has tirelessly worked to ensure that when the world looks at Uganda, it sees the true, shining pearl she has always known it to be.








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